Caduceus Mercurius
Holofractale de l'hypervérité
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- 14/7/07
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If you've ever stood in the cold, sucking smoke into your lungs to get your fix of nicotine, or if you've ever walked through those toxic clouds to enter or exit a building, you know the addictive power of nicotine. So do the tobacco executives. Their latest idea is a shorter, more potent smoke that will dose you faster and get you back inside to work. What a concept: quicker addiction for greater productivity.
The new cigarette is Marlboro Intense. The chief executive of Philip Morris International was proudly smoking one of them for a Wall Street Journal story this week about its new products and strategies. Right now, it's available in Turkey, but don't be surprised if it turns up in this country too.
In the United States, Philip Morris tries to portray itself as a responsible company that will somehow both sell you cigarettes and help you quit smoking. At the same time, however, it is spinning off Philip Morris International as a separate company from the parent Altria Group, to gain more flexibility in lucrative, wide-open foreign markets. The future of nicotine addiction is in countries such as China and Indonesia. In that island nation, they sell Marlboro Mix 9, a flavored cigarette with double the normal jolt of the drug.
Those countries should protect the health of their citizens by implementing the World Health Organization's Framework Convention on Tobacco Control, signed by 152 nations - not including ours, a major tobacco power.
One thing we can do here is urge Congress to pass long-pending legislation to allow the FDA to regulate nicotine. That's the only way to defend against Philip Morris' bringing to the United States some of the death-dealing innovations that it's trying out overseas. Without real regulation, too many Americans will succumb to the lethal addiction-sellers.
Source: Newsday
The new cigarette is Marlboro Intense. The chief executive of Philip Morris International was proudly smoking one of them for a Wall Street Journal story this week about its new products and strategies. Right now, it's available in Turkey, but don't be surprised if it turns up in this country too.
In the United States, Philip Morris tries to portray itself as a responsible company that will somehow both sell you cigarettes and help you quit smoking. At the same time, however, it is spinning off Philip Morris International as a separate company from the parent Altria Group, to gain more flexibility in lucrative, wide-open foreign markets. The future of nicotine addiction is in countries such as China and Indonesia. In that island nation, they sell Marlboro Mix 9, a flavored cigarette with double the normal jolt of the drug.
Those countries should protect the health of their citizens by implementing the World Health Organization's Framework Convention on Tobacco Control, signed by 152 nations - not including ours, a major tobacco power.
One thing we can do here is urge Congress to pass long-pending legislation to allow the FDA to regulate nicotine. That's the only way to defend against Philip Morris' bringing to the United States some of the death-dealing innovations that it's trying out overseas. Without real regulation, too many Americans will succumb to the lethal addiction-sellers.
Source: Newsday